The British startup's new product allows employees to practice high-stakes conversations with an AI avatar that provides feedback and scores against a rubric. Synthesia already has early Roleplay customers with scaled commercial rollouts, including a top-three European company and a Fortune 100 firm. The product uses OpenAI for its underlying reasoning intelligence, adding a proprietary layer of rubrics, performance data, and analytics.
Enterprise AI adoption is shifting from content generation to measurable performance outcomes, increasing demand for AI agents that can provide specific feedback and analytics.