OpenAI Launches First ChatGPT Brand Campaign in Korea
OpenAI initiated its "For Everything, ChatGPT" campaign across various platforms including TV, outdoor ads in Seoul, YouTube, and Netflix. The campaign emphasizes ChatGPT's agentic capabilities to a broad Korean audience.
So What
OpenAI is investing in direct-to-consumer marketing for ChatGPT, signaling a push for broader adoption and awareness of its agentic features in a key international market.