A KPMG survey of over 2,000 senior executives across 20 countries found 29% struggled to understand scaling operating costs for enterprise AI, with nearly half considering re-phasing deployments when costs outweigh value. Gartner research indicates AI coding agent costs per developer could exceed average global salaries by 2028 due to usage-based billing from vendors like Anthropic, OpenAI, and GitHub. The industry faces a $1.5 trillion capex for AI datacenters by 2030, with no clear link between increased token consumption and productivity gains.