Nvidia has allegedly told a board partner that the RTX 50 Super GPUs are on hold because 3GB GDDR7 memory chips cost two to three times more than their 2GB variants, pushing retail prices beyond Nvidia's target MSRP. This delay marks the first time in five years Nvidia has not announced a new GPU at CES 2026, with memory now accounting for 25% of the bill of materials due to a nearly 500% cost increase.
Nvidia's consumer GPU launches are now directly constrained by memory pricing, forcing board partners to absorb higher costs or delay products amid a severe memory shortage.